Who We Are

Transforming restaurant data into actionable revenue insights through advanced analytics and industry expertise

Our Mission

We believe every restaurant deserves access to powerful analytics that drive real business growth. Our mission is to democratise advanced revenue intelligence, making sophisticated data analysis accessible to restaurants of all sizes across Europe.

By transforming complex ordering data into clear, actionable insights, we empower restaurant owners to make informed decisions that increase profitability, improve customer satisfaction, and optimise operational efficiency.

Restaurant analytics mission
Restaurant technology innovation

Our Story

Founded in Braga, Portugal, spitefizhu emerged from a simple observation: restaurants generate enormous amounts of valuable data through their online ordering systems, yet most struggle to extract meaningful insights from this information.

Our founders, combining backgrounds in data science and restaurant operations, recognised the need for a specialised analytics platform that could bridge this gap. We've built our solution specifically for the unique challenges and opportunities within the restaurant industry.

Today, we serve restaurants across Europe, helping them unlock the full potential of their ordering data to drive sustainable revenue growth and operational excellence.

Our Values

The principles that guide our work and relationships with clients

Data-Driven Excellence

We believe in the power of accurate, timely data to drive business decisions. Every feature we build is designed to provide clear, actionable insights that translate directly to improved restaurant performance.

Client Success Focus

Our success is measured by our clients' success. We're committed to providing not just analytics tools, but genuine partnership in helping restaurants achieve their revenue and growth objectives.

Trust & Transparency

We handle sensitive business data with the highest levels of security and privacy. Our clients trust us with their most valuable information, and we take that responsibility seriously.

Our Expert Team

Combining deep technical expertise with real-world restaurant industry experience

Chief Data Scientist

Platform Architecture & Analytics

Leads the development of our machine learning algorithms for revenue prediction and customer behaviour analysis. Specialises in turning complex data patterns into simple, actionable business insights.

Machine Learning Revenue Forecasting Data Architecture

Restaurant Industry Consultant

Business Strategy & Client Success

Former restaurant owner with extensive experience in food service operations. Ensures our analytics solutions address real-world challenges and deliver practical value to restaurant businesses.

Restaurant Operations Revenue Optimisation Business Strategy

Technical Integration Lead

Platform Development & Integrations

Responsible for seamless integration with POS systems, ordering platforms, and payment processors. Ensures accurate data collection and real-time synchronisation across all restaurant technology systems.

API Development System Integration Real-time Data

Customer Analytics Specialist

Behaviour Analysis & Insights

Develops customer segmentation models and lifetime value calculations. Creates actionable insights that help restaurants understand and engage their customers more effectively.

Customer Segmentation Behaviour Analysis Predictive Modelling

Our Achievements

Milestones that demonstrate our commitment to restaurant analytics excellence

Industry Recognition

Recognised as an innovative solution provider in the restaurant technology sector, with features in leading industry publications.

European Expansion

Successfully expanded our analytics platform across multiple European markets, serving diverse restaurant formats and cuisines.

Proven Results

Consistently deliver measurable improvements in revenue performance and operational efficiency for our restaurant clients.

Data Security Certification

Maintains the highest standards of data protection and privacy compliance, ensuring client information remains secure and confidential.

Ready to Transform Your Restaurant Analytics?

Join the restaurants already benefiting from our advanced revenue analytics platform. Let's discuss how we can help your business grow.

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